Entrepreneurship in International Emerging Markets Levendary Cafe

Question: Discuss about theEntrepreneurship in International Emerging Markets for Levendary Cafe. Answer: Case Summary on Levendary Caf: The China Challenge Levendary Caf is one of the well-known and publicly listed traded brands present in United States and currently expanded into China (Zahra, Newey Li, 2014). This restaurant began with a small shop by offering soup, salad and sandwich that made business around $ 10 Billion. It has been observed that the fundamentals of Levendary Caf are strong as well as performance is in line with management forecasted figures whereby stocks are traded at discount. This restaurant faces threats from slow domestic growth in the current market in China. Addition to that, New CEO lacks the actual international management experience that makes her skeptical in making decisions for the expansion activities. These activities mentioned previously prevent Levendary Caf in making it as a multinational brand in the upcoming financial years (Provasnek et al., 2016). Levendary Caf is one of the multi-unit restaurants that majorly represents 30% of the foodservice industry with generated revenue of $ 600 Billion located in 960000 locations (Simn-Moya et al., 2014). This restaurant is classified under three major segments namely Specialty Establishments as well as Casual Dining and Quick Service Restaurants. Addition to that, Levendary Caf is a hybrid of two-called Quick Casual getting average check ranging $8 to $12. They are differentiated by two elements like wholesome food by way of using high quality ingredients as well as commitment to service in given comfortable and friendly atmosphere (Martn-Rojas, Garca-Morales Bolvar-Ramos, 2013). Levendary Caf entered into fast growing China markets by keeping the US concepts intact. This restaurant aims at changing the store design as well as menu selections in more than 23 newly opened stores located in various cities in and around China (Naldi, Achtenhagen Davidsson, 2015). CEO of Levendary Caf started to view at the China operations for expansion activities in the future. In recent times, China operations have been started and successfully going on for more than 18 months. CEO of the restaurant reported the findings to the US team. In addition, President of Levendary China tries in explaining the adaptation ways in the given environment. It is necessary for nurturing the concepts as well as images on national basis. This restaurant aims at expanding in other countries as well as for bringing strong radical changed environment. This caf should aim at bringing innovative strategies for attainment of future goals and objectives. This will help in expanding their business in Chinese market by understanding their trends, customs as well as lifestyles (Glavas Mathews, 2014). Reference List Glavas, C., Mathews, S. (2014). How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm.International Business Review,23(1), 228-245. Martn-Rojas, R., Garca-Morales, V. J., Bolvar-Ramos, M. T. (2013). Influence of technological support, skills and competencies, and learning on corporate entrepreneurship in European technology firms.Technovation,33(12), 417-430. Naldi, L., Achtenhagen, L., Davidsson, P. (2015). International corporate entrepreneurship among SMEs: a test of Stevenson's notion of entrepreneurial management.Journal of Small Business Management,53(3), 780-800. Provasnek, A. K., Schmid, E., Geissler, B., Steiner, G. (2016). Sustainable Corporate Entrepreneurship: Performance and Strategies Toward Innovation.Business Strategy and the Environment. Simn-Moya, V., Revuelto-Taboada, L., Guerrero, R. F. (2014). Institutional and economic drivers of entrepreneurship: An international perspective.Journal of Business Research,67(5), 715-721. Zahra, S. A., Newey, L. R., Li, Y. (2014). On the frontiers: The implications of social entrepreneurship for international entrepreneurship.Entrepreneurship Theory and Practice,38(1), 137-158.